Free Tools for Social Media & Email Marketing


Social media and email marketing can be a challenge. But with a wide array of free tools out there, doing it right doesn't have to wipe out your entire marketing budget. Whether you’re a small startup or established business, read on to discover some simple and free (or freemium) tools that will up your online marketing game!


Make sure your grammar game is always strong! It’s easy to let mistakes slip through, but those small errors reflect poorly on your brand. Grammarly is a Chrome extension that checks your text to make sure it’s mistake-free before you send an email newsletter away!

Best of all: the basic plan is 100% free! Though there are paid options, the lowest-tier plan is VERY helpful.

Headline Analyzer

Ever wondered if your headline is actually eye-catching and interesting? Worry no more! The online headline analyzer, brought to you by CoSchedule, can check it for you.

From length to whether or not you’re using engaging language, the analysis provides pointers to make your headline the best it can be!


Links have quite a bit of power, and the folks over at Bitly realize that! Optimize the links in your posts with deep-linking for mobile, audience insights and more.

Learning about your customers and tailoring their experiences are two great usages of this nifty link management platform.


For those of us who have trouble with designing, Canva is a wonderful (and free) tool to create stunning social media assets! With hundreds of templates for everything from Facebook cover photos to fliers, you can edit content and designs to fit your needs.


For that perfect Instagram feed, UNUM is a must-have! This all-in-one tool is perfect for previewing how your photos look, scheduling posts and temporarily deleting photos.

This visual planner is simple to operate and boasts an array of functions to let even the most basic Instagram users design a brand on social media.

Pratima Manga