Brand Strategy | Product Design | Agency

 

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Brand Books

At Six Things, we work with our clients to craft authentic and memorable brand identities. Each brand book we create captures the defining elements of a company - the distinguishing details that make a brand resonate with the audience it serves. We highlight the elements that set a brand apart while distilling the standards that hold a brand together. 

 

The Brand Basics

Mission Statement
Persona Quotes
Visual Standards
Color Palette
Typography

The Brand Book

Mission & Vision Statements
Core Values
Detailed Personas
Visual Standards
Color Palette
Typography
Logo specifications

The Big Brand Book

Mission & Vision
Core Values
Detailed Personas
Brand Voice
Visual Standards
Color Palette
Typography
Logo specifications
Custom Product Photography

 

Brand Book FAQ's 

What is the significance of a brand book?

We like to think of a brand book as a company's "house." You have your mission, vision and core values which serve as your guiding principles and the foundation you stand upon. You have your personas, which inform your architecture and how your space is designed. You have your brand voice, which sets the tone for how people should interact in your environment.  And you have your visual standards, which reinforce the look and feel of your space, welcoming people in. 

 

How are brand books used?

Brand books help to ensure that everyone who touches your brand is aligned around the right stuff. Aside from providing you with a strong, consistent brand identity, brand books reinforce your credibility with customers, investors, stakeholders, partners and future hires. They bring a ton of engagement and enjoyment to the table, when you're presenting your company to the world. 

 

Can you make a book from my existing brand standards?

Of course! We've produced brand books for companies at all stages. Whether you've already defined your brand and simply want help compiling your brand elements in a cohesive way, or you're still ideating and need help discovering your brand's identity, we've got you covered. Connect with us and tell us what you need and we'll figure out the perfect package for you.  

 
 
 

Interested? Let's talk.

 
 
 
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