Ali Francis + The Baking Supply Company
Have you met Ali? Ali Francis is the Co-Founder of The Baking Supply Company, a meal delivery service selling healthy recipe kits for making edibles at home. Before starting BSCO, Ali had worn many hats. She worked as a journalist for Condé Nast, a photographer, freelancer content marketer, and back of house prep cook!
Why do you do what you do?
I want to revolutionize the cannabis and edibles market. The huge irony in this industry, is that the very people who need medical marijuana—cancer patients, kids with seizures, glaucoma suffers—are ingesting it in the form of sugary candies and buttery cookies. It really irks me; it's like eating a big mac and a green juice at the same time. I firmly believe the only way to eat healthy edibles with fresh, whole ingredients, is to make them yourself. (Dispensaries require a long shelf life on products.)
Personally, I've suffered from endometriosis for the last six or so years. I take CBD oil (the non-psychoactive cannabis isolate) every day—and most of my pain has pretty much disappeared. To me, it's a powerful anti-inflammatory, and so so so so much better than taking 8 Midol a day.
Lastly, I love having the freedom and autonomy to create a meaningful brand that's hopefully making the world a little happier!
What is the best compliment you've ever received?
I think the biggest compliment I've ever received wasn't intended as one. I'd just moved to New York, and somehow managed to swing a coffee date with a pretty "famous" photographer. All I wanted to do at that time was run my own food and farming magazine—I was a decent writer, an amateur photographer, a terrible but eager graphic designer, and a hit-or-miss cook. Her advice was that I needed to specialize or I'd never hone my craft. At the time I was deflated, but I've realized now that being a generalist is what makes me a good founder, and that the desire to learn and grow *is* my craft.
Where do you thrive?
In nature! I think my best ideas happen running trails, skiing, or surfing. There's something about being outside that calms me, and increases focus.
What's the quirkiest part of your weekly or daily routine?
I feel like this is a bad habit, but in the interest of full transparency: Every morning I wake up really early literally just to be able to lie in bed and drink coffee for like 30 minutes. During this time I religiously read my daily horoscope (I'm a Pisces, so I guess that explains it)—I swear there are nuggets of wisdom here and there!
If you could only have one app on your phone, what would it be?
Um, Daily Horoscope? No, kidding. Probably the weather app—unanticipated rain really derails me.
What's the biggest lesson you learned this past year?
That most of the time when you think you can't do something, the only one stopping you is you. Also, stress less!
Follow The Baking Supply Company @bakingsupply.co