Liz Maute Cooke + Lionheart Prints
Liz Maute Cooke is a raging extrovert, a relentless optimist, a lettering artist and an entrepreneur. This Oklahoma native turned New Orleans local has built quite a brand around her company, Lionheart Prints, with a growing following that craves her hand-lettered messages proudly designed for the kind, brave and fun. Liz and her husband, Drew, have two dogs and three cats and are trying to make a tiny human.
Why do you do what you do?
I get to spread joy for a living. I am the artist and owner of Lionheart Prints, a line of hand-lettered greeting cards and gifts made with love in New Orleans, Louisiana. What started as a side hustle in a small bedroom studio in our house is now a 2,600sq. ft. production studio and retail shop in the heart of Magazine Street. I hand-letter words of empowerment and humor because I believe the messages we give ourselves have the power to change the trajectory of our lives; I believe this because it happened to me.
What is the best compliment you've ever received?
Um, the start of this form was pretty awesome. 💁
* Editor's note: The start of our feature form reads, "We've got a crush on you. I mean, who wouldn't? You are phenomenal. Which is why we are so excited to feature you." *
Where do you thrive?
I love being in groups and speaking to large audiences, the energy fuels me for weeks. When I worked alone, I found the solidarity to be depressing and often got off track. Now, I see different environments are conducive to different tasks. When it's time to create new art, I do best taking time to work alone in my studio and get into the deep work mindset. I try to do this once a week, and that's the right balance for me.
What's the quirkiest part of your weekly routine?
Okay, I'm gonna be real honest here... I am writing to you from the bathtub. Mornings are my time to work out, take our dogs for a walk, do things around the house; and since I often overexert myself, my muscles are always in need of a good soak. But, like, of course I'm no good at actually relaxing and doing nothing, so this is the time I listen to great podcasts and catch up on correspondence that requires more attention. I send some of my best emails from a piping hot pool of Epsom salts.
If you could only have one app on your phone, what would it be?
Ugh, I hate that my answer has to be Facebook. But, it's true. News, friends, family, photos, and interesting articles all in one place, if I had to pick just one, that'd be it.
What's the biggest lesson you learned this past year?
You can do it all, just not all at once.