Liz Maute Cooke + Lionheart Prints


Liz Maute Cooke is a raging extrovert, a relentless optimist, a lettering artist and an entrepreneur. This Oklahoma native turned New Orleans local has built quite a brand around her company, Lionheart Prints, with a growing following that craves her hand-lettered messages proudly designed for the kind, brave and fun. Liz and her husband, Drew, have two dogs and three cats and are trying to make a tiny human.


Why do you do what you do?

I get to spread joy for a living. I am the artist and owner of Lionheart Prints, a line of hand-lettered greeting cards and gifts made with love in New Orleans, Louisiana. What started as a side hustle in a small bedroom studio in our house is now a 2,600sq. ft. production studio and retail shop in the heart of Magazine Street. I hand-letter words of empowerment and humor because I believe the messages we give ourselves have the power to change the trajectory of our lives; I believe this because it happened to me.

What is the best compliment you've ever received?

Um, the start of this form was pretty awesome. ðŸ’

* Editor's note: The start of our feature form reads, "We've got a crush on you. I mean, who wouldn't? You are phenomenal. Which is why we are so excited to feature you." * 

Where do you thrive?

I love being in groups and speaking to large audiences, the energy fuels me for weeks. When I worked alone, I found the solidarity to be depressing and often got off track. Now, I see different environments are conducive to different tasks. When it's time to create new art, I do best taking time to work alone in my studio and get into the deep work mindset. I try to do this once a week, and that's the right balance for me.

What's the quirkiest part of your weekly routine?

Okay, I'm gonna be real honest here... I am writing to you from the bathtub. Mornings are my time to work out, take our dogs for a walk, do things around the house; and since I often overexert myself, my muscles are always in need of a good soak. But, like, of course I'm no good at actually relaxing and doing nothing, so this is the time I listen to great podcasts and catch up on correspondence that requires more attention. I send some of my best emails from a piping hot pool of Epsom salts.

If you could only have one app on your phone, what would it be?

Ugh, I hate that my answer has to be Facebook. But, it's true. News, friends, family, photos, and interesting articles all in one place, if I had to pick just one, that'd be it.

What's the biggest lesson you learned this past year?

You can do it all, just not all at once.

You can keep up with Liz on Instagram @LionheartPrints & @LizMauteCooke

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