the landmark companies -
brand design & brand book
The Landmark Companies have spent the past twenty years growing and developing Cleveland's modern skyline. As a historic brand centered around community, growth and advancement, Landmark sought our help to redefine its visual identity and brand positioning in the marketplace.
We kicked off our engagement by diving into Landmark's historic legacy, building the foundation of their brand identity around attributes they have been celebrated for: clean lines, quality and elevated simplicity. We built the Landmark Brand Guide with these elements in mind, updating their mission, vision and key positioning to reflect their new visual standards.
We designed an updated logo, new typography standards and a cool-tone neutral color palette paired with textures that bridge the gap between contemporary and classic, fusing past and present as seamlessly as the brand it represents.