brand strategy | product design | agency

the landmark companies -

brand design & brand book

 cleveland, oh

 

Landmark 01.jpg
 
 

the legacy -

The Landmark Companies have spent the past twenty years growing and developing Cleveland's modern skyline. As a historic brand centered around community, growth and advancement, Landmark sought our help to redefine its visual identity and brand positioning in the marketplace.

 
 

Landmark 02.png
 
 

Six Things ushered Landmark into a new century, a new generation of leadership and a new generation of customers. We went from a company without an identifiable brand to a company with a strong clearly defined brand that communicates the essence and quality of our properties and service.”

Robert Rains, Founder & Principal of The Landmark Companies
 
 
 
 

the foundation -

We kicked off our engagement by diving into Landmark's historic legacy, building the foundation of their brand identity around attributes they have been celebrated for: clean lines, quality and elevated simplicity. We built the Landmark Brand Guide with these elements in mind, updating their mission, vision and key positioning to reflect their new visual standards.

Brand Book.png
 
 
 
Wireframes.png

the details -

We designed an updated logo, new typography standards and a cool-tone neutral color palette paired with textures that bridge the gap between contemporary and classic, fusing past and present as seamlessly as the brand it represents.

 
 
 

the
color - 

shoreline
web: #1F354D
pantone: 2380
cmyk: 64 33 0 69
water street
web: #203A8E
pantone: 2370
cmyk: 79 61 0 44
the block
web: #333333
pantone: black 7
cmyk: 0 0 0 80
 

the
typography -

primary
futura pt: family
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accent
assemblage: italic
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a b c d e f g h i j k l m n o p q r s t u v w x y z

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