brand strategy | product design | agency

referralmob -

brand discovery, brand book & product design

 boston, ma

 

ReferralMob 02.jpg
 
 

the mvp -

ReferralMob is a platform for professionals to discover and share better career opportunities with their network, getting paid as a recruiter would for bringing companies their next hires. The founding team had been working on this technology for over a year when we were brought on to evaluate current assets and apply insights from user testing and best practices to make an MVP that was actually viable.

 
 
 
Brand Platform.png
ReferralMob Brand Book.png
Brand Book 02.png

the rebrand -

We tackled ReferralMob’s brand identity and reimagined the user experience at every touchpoint. We revamped the technology with a bright visual aesthetic, accompanied by a quick-witted and punchy voice that became a staple in their marketing efforts.

 
 
 

the
colors - 

money lime
web: #BCCF02
pantone: 382 C
cmyk: 9 0 99 18
referral blue
web: #65B7D6
pantone: 2915 c
cmyk: 52 14 0 16
mob purple
web: #8B4C93
pantone: 258 c
cmyk: 5 48 0 42
 

the
typography -

bariol: bold
a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
bariol: regular
a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
bariol: light
a b c d e f g h i j k l m n o p q r s t u v w x y z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )
 
 

ReferralMob 01.jpg
 
 

the beta -

To keep track of a dual-sided marketplace with three very different core personas, we constructed detailed personas and user flows for each audience. We went on to cultivate a community of committed beta testers to validate our assumptions and identify roadblocks in the user experience.

Mobile.png
 
 
Brand Book Spread.png

the impact -

Ultimately, ReferralMob saw improved conversion rates through the utility of the product and brand platform, both within the app and through marketing collateral. We concluded our official single-city pilot with seven thousand very active users, continuing to refine and iterate, based on the solid relationships we’d cultivated with each and every individual we served.

 
 
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