six week rapid prototype & product design
Working with a team of three ambitious co-founders and frequent flyers, we were overwhelmed with bold and imaginative ideas for features this technology might include. With a goal of creating a minimum viable product, we set out to sort through the potential features to pinpoint the most integral aspects of the app - features that would distinguish it in the marketplace while providing the maximum value to our target persona.
Since most Americans take no more than one vacation per year, One of our greatest challenges was creating a platform with staying power. With that goal in mind, we set out to make travel planning a discovery based, aspirational experience by building a whimsical tool that would inspire users to craft dream vacations and bucket list itineraries. Wanderlust at its finest.